How we got here and where we're going.
[Optional subhead — a one-liner that frames the longer story below.]
[Paragraph one — the origin. What problem made this company necessary? What did you see that nobody else was acting on?]
[Paragraph two — the turn. What changed? What did you build first, and what did you learn?]
[Paragraph three — the bet. What are we building toward, and why now?]