About Signal Homes.

Signal Homes is an AI-native real estate brokerage built for the New York City luxury market. The company was founded on a simple conviction: in a faster, more data-driven market, the best outcomes come from intelligence — not guesswork.

Traditional brokerage still runs on manual work, gut instinct, and limited information. Signal Homes is built differently. We combine deep brokerage experience with market intelligence, open-source research (OSINT), and advanced AI systems to identify hidden buyer demand, map market signals, analyze comparable sales, and read negotiation leverage with precision. The result is a sharper, measurable advantage for the sellers, buyers, and developers we represent.

Technology is only half of it. Real estate is still a relationship business, and Signal Homes pairs its intelligence platform with the trust, judgment, and human connection that close complex, high-stakes deals. Security is built into that foundation: client and transaction data is protected to the standard expected in government and enterprise environments.

What sets us apart

What sets Signal Homes apart.

— 01

Buyer intelligence

We map hidden demand and build targeted buyer networks instead of waiting for offers to come to us.

— 02

AI-native operations

AI handles the research, comparable analysis, and signal-mapping that traditional firms still do by hand — so our agents spend their time where it matters.

— 03

Forensic-grade rigor

An investigative background in digital forensics and OSINT shapes how we verify, analyze, and position every deal.

— 04

Security by design

Client and transaction data is protected to government and enterprise standards, led by a career Chief Information Security Officer.

— 05

Human connection

Technology sharpens the work; relationships and judgment still close the deal.

— 06

24/7 human backstop

Manila-based team covers tasks around the clock.

Leadership

Leadership.

Headshot of Matthew Hars
Matthew Hars
Founder

Most agents sell you a house. Matthew Hars moves the market.

Thirteen years in luxury Manhattan and Brooklyn real estate, most recently on the Eklund-Gomes Team at Douglas Elliman, the number one mega team in the country. He doesn't chase listings. He works the deals that make history.

Former Managing Director of Manhattan Spaces and Varick Capital.

He worked alongside Kent Wu to build the buyer-side network behind the $115 million Central Park Tower penthouse, the biggest residential sale in New York City since 2021 and one of the largest in Manhattan's history.

(Sources: Douglas Elliman, https://www.elliman.com/insider/kent-wu-john-gomes-and-fredrik-eklund-close-115m-sale-of-central-park-tower-penthouse-biggest-nyc-deal-since-2021 and Traded, https://traded.co/deals/new-york/condo/sale/217-west-57th-street-119/)

Years before that, he made history on the Bowery itself. Most brokers said the Federal-period buildings at 140 and 142 Bowery would never clear $15 million. Matthew sold them in a bidding war for $21 million, setting a record price per square foot for the street, on buildings where 140 Bowery traces back to roughly 1799, among the oldest structures the Bowery has ever known.

(Source: Bedford + Bowery, https://bedfordandbowery.com/2015/05/three-of-the-bowerys-oldest-buildings-will-be-demolished/)

And when the press needs the read on the market, they call him. Featured expert on CNBC's quarterly investor real estate report, with appearances in Bloomberg, NBC's Today show, the Las Vegas Review-Journal, The Morning Call, and across national press.

And before real estate, he spent roughly six years inside the systems most people never see. He worked as an expert witness and an ethical hacker, and his IT consulting practice grew until it made him the administrator behind one of the largest advertising agencies in New York City.

That same instinct still runs today through Hars Investigations, his digital forensics and OSINT practice built to find what everyone else misses. He speaks fluent French. And now he's building Signal Homes, an AI-native brokerage designed for the way buyers actually search today.

Different decades, different deals, one constant. When the property matters and the stakes are real, Matthew is the name in the room.

You don't hire Matthew for a transaction. You hire him for an advantage.

Headshot of Jon Pannier
Jon Pannier
Chief Creative Officer

Most brands look the same because most creative plays it safe. Jon Pannier has never been interested in safe.

For more than two decades he has built brands as an award-winning creative director, including roughly ten years at Wunderman, the agency founded by Lester Wunderman, the man who invented direct marketing itself, with a client roster that reads like the Fortune 500. As a creative leader he directed brand strategy, campaign concepts, and multichannel rollouts for some of the largest companies in the world, running VP-level teams of designers, strategists, and creative professionals across print, broadcast, video, digital, and social.

His reputation rests on one thing above all: an arresting approach that cuts through a crowded commercial landscape and moves people to act.

That is the eye Signal Homes now has in its corner.

Because a brokerage is a brand, and most real estate branding is wallpaper. Jon doesn't do wallpaper. He builds identities that stop people, listings that feel like editorial, a company that looks as modern as the technology behind it.

Strategy gets you noticed. Jon Pannier makes you unforgettable.

Headshot of Laura Hars
Laura Hars
Chief Information Security Officer

Before she protects your data, know this: Laura Hars has spent her career guarding what governments cannot afford to lose.

Twenty-five years on the front line of cybersecurity. At Lockheed Martin, she helped build the computer security behind the F-35 Joint Strike Fighter, one of the most advanced weapons systems ever flown. She is one of a select group of professionals in the United States certified directly by the National Security Agency, trained in the same INFOSEC assessment and evaluation methods used to harden the nation's most sensitive systems. She has held a U.S. Department of Defense Secret clearance and carries the Certified Information Security Manager credential.

She also served as the virtual Chief Information Security Officer for the City of Atlanta, standing watch over the data of an entire city.

Now that same standard stands watch over Signal Homes.

Because in real estate, trust is the entire transaction. Clients hand over their finances, their identities, their futures. Laura makes certain that trust is never the weak point.

The discipline that protects fighter jets and defends cities now protects you.

When Laura Hars is guarding the door, no one gets through.

Headshot of Teo Adiputra
Teo Adiputra
Chief People Officer

Some people join rocket ships. Teo is the reason they leave the ground.

He helped build a virtual assistant company into one Forbes named the best in America. He's been trusted by Forbes itself. He was a driving force inside Lovable as it rocketed past $100M ARR, and you don't post numbers like that without people like him in the engine room. He's helped TED stage the talks that move the world. He's worked with Spigen.

Different companies, same truth. When Teo is in the building, ordinary teams start performing like champions.

Because here's what he understands that most never will. Companies don't scale. People do. Revenue, product, growth: those are just the footprints great teams leave behind.

So that's the job. Not headcount, but horsepower. Not onboarding, but ignition. Not managing people, but unleashing them.

He's not here to fill seats. He's here to build the team that builds everything else.

You don't hire Teo for what he's done. You hire him for what happens next.

Full editorial bios on the Leadership page.

Selected Press

Selected press.

Sharper decisions. Stronger outcomes.

Whether you're selling, buying, or developing in New York — start with intelligence, not guesswork.