Signal is the AI sales agent for new construction. A pre-qualified buyer pipeline trained on revealed preferences, plumbed into your project on day one. No walk-in sales office. No three-month conversion arcs. The buyer whose taste already matches your floor plan finds your launch.
Open the sales office. Hire a desk team. Pay the listing brokerages 4–6%. Run the same StreetEasy ads as every other launch in the city. Wait for foot traffic. Convert maybe one of ten walk-ins. Sell out in eighteen months and call it a win.
Meanwhile a buyer who would have bought your 14F floor plan three weeks ago is swiping through Tribeca lofts on someone else's app because nobody told her your launch existed.
Signal has the taste profile of every active NYC buyer. When you launch with us, your floor plans go straight to the buyers whose revealed preferences already match — before the marketing campaign starts.
Every Signal-listed development plugs into the same AI stack we built for individual sellers — sized up for a project, not a unit.
Every active Signal buyer has a taste profile built from months of swipes, comments, and Hudson conversations. The day your floor plans go live, we already know which 200 buyers fit each unit — and we've been keeping them warm.
Not "buyers in your price band." Buyers whose revealed preferences match the specific unit — north light at 14F, the 03 line's home office, the duplex with the terrace. The right buyer for the right unit, not your inventory pitched as one product.
Hudson lives inside every unit listing. Prospects ask anything — finishes, taxes, common charges, the school zone, the closing timeline — and get a real answer at 11pm. No more dead leads waiting for the sales office to open Monday.
Every buyer who lands on your launch gets Signal Concierge — a full lifestyle brief on the block, the food, the commutes, the schools. Buyers picture their life there before they tour. Tours convert faster.
Real-time dashboard of which floor plans are pulling attention, which finishes are losing buyers, which price band is converting. Adjust pricing, releases, and incentives based on data — not the desk team's gut.
When a buyer signs, the file travels with them — to HomeFolio for tracking, to CounterOffer for any sponsor-concession negotiation, to BoardPass for condo board approval (when applicable). One brokerage, one stack, no relay.
Three months before public launch we begin matching your floor plans against Signal's active buyer base. Buyers in the right band see a soft preview through Hudson — "a building you'll want to know about." No spec sheet leaked, no Curbed exclusive lost.
Day one, every unit goes live in HomeFolio for the matched buyers — annotated, with the right room foregrounded, with the carry math and the comp set ready. Tours book themselves on your sales calendar. Sponsor materials live in Signal's CMS, not a PDF in someone's inbox.
Weekly reads on which units are pulling, which are stalling, which finishes are losing offers. Sponsor-concession plays drafted by CounterOffer. Closings tracked in one place. The sales office never opens; the inventory just sells.
If you're at concept, in approvals, or just pre-launch — we want to talk. Twelve months of pipeline beats six months of walk-ins.